Jeff Shafer recently joined the UNC Greensboro leadership team as the Associate Vice Chancellor and Chief Communications Officer. Having spent 20 years in Corporate Communications Jeff discusses his transition from Corporate Communications to the Academic Sector.
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Institutional Advancement is a daily task for educational institutions and non-profit organizations ... By definition, institutional advancement (embracing alumni relations, fund raising, public relations, internal and external communications, and volunteer management) refers to a total program around engaging “Friends” of the institution.
